Sustainability Goals for 2024

With the start of a new year, new goals and resolutions are being set. Everyone is ready to try new things, start new commitments and improve themselves. A survey done by Forbes Health (2024), with 1000 participants, showed that the most common goals for the new 2024 year are the following: improved fitness (48%), improved finances (38%), improved mental health (36%), weight loss (34%) and an improved diet (32%). What do all these goals have in common? If these goals were achieved during 2024, would society, the economy or the environment be empowered more than it was in 2023?

Although personal health and fulfilment are very important, this new year holds exciting opportunities to contribute more towards a sustainable future. Incorporating sustainable practices into your business or home not only aids in the protection of the natural environment but also holds a lot of benefits for your society, businesses and personal growth.

As businesses increasingly adopt sustainable practices, the ripple effect of positive change extends beyond the confines of boardrooms. While the incorporation of eco-friendly measures might appear as an upfront investment, the long-term dividends are undeniable. Initiatives like waste reduction, enhanced insulation, energy-efficient lighting, and alternative heating/cooling systems not only contribute to environmental preservation but also result in substantial cost savings over time (Malakjan, 2022). Beyond financial gains, these changes foster an improved workplace atmosphere, elevating employee comfort, morale, and overall productivity. Even for smaller enterprises, prioritizing sustainability, albeit in smaller steps, not only cultivates a positive brand reputation but also provides a competitive edge in a market increasingly shaped by ethical and sustainable values (Laverns, 2021).

As we embark on the journey towards a sustainable future, it’s crucial to recognize that the impact of individual choices extends beyond businesses into the fabric of society. Social sustainability encompasses actions and behaviours that contribute to the well-being of communities, fostering a harmonious coexistence. Choosing sustainable options, such as supporting local businesses, participating in community initiatives, and advocating for social equality, creates a positive societal ripple effect (Econation, 2022). A socially sustainable approach involves building connections, promoting inclusivity, and prioritizing the welfare of all members of our global community. As individuals engage in these initiatives, they not only contribute to the broader societal good but also experience personal growth, enhanced empathy, and a deeper sense of purpose – ultimately leading to a happier and more fulfilled way of living (Sivaraman, 2020).

In the pursuit of New Year resolutions, let us consider a paradigm shift that goes beyond personal ambitions. Embracing sustainability not only elevates individual well-being but also forms the cornerstone of a thriving society and economy. By incorporating eco-conscious practices within businesses and actively participating in socially sustainable endeavours, individuals become catalysts for positive change.




Econation. (2022). The Benefits of Sustainability.

ForbesHealth. (2023, October). New Year’s Resolutions Statistics 2024.,Most%20Common%20New%20Year%27s%20Resolutions,Improved%20mental%20health%20(36%25)

Lavers, G. (2021). Going green: What it means and how small businesses benefit.

Malakjan, T. (2022). The benefits of becoming a sustainable business.

McBride Sustainability. (2023). The Social Side of Sustainability: Making a Positive Impact on Society.

Sivaraman, A. (2020). Five Things You Need to Know About Social Sustainability and Inclusion.