A holistic approach to sustainability

For us, sustainability begins with a business securing a holistic and strategic grasp of the economic, social and environmental dependencies and impacts that collectively determine its resilience – its ability to thrive in the face of the shocks, disruptions, opportunities and change associated with an increasingly integrated, uncertain and volatile world.

From this vantage point, we work to empower businesses to develop and drive proactive interventions that make business sense in the short-term and which add real strategic value in the long-term.

Meet our team


David Farrell

Founding Partner

B.Sc. Agriculture (Horticultural Science); PDMM; MBA; qualified TOC Practitioner.


 David Farrell


Eddie Vienings

Founding Partner

B.Eng (Industrial Engineering); MBA; qualified TOC Practitioner.


 Eddie Vienings


Anél Blignaut

Associate Practitioner

B.Sc. Agriculture (Animal physiology; Zoology; Nature Conservation); M.Sc. Forestry (Conservation Ecology); Registered Professional Natural Scientist.


 Anél Blignaut

Annaline Smith

FruitLook TechCoach

B.Sc.(Agric) Horticulture and Genetics; Registered Professional Natural Scientist.


Annaline Smith

Cheryl Kleinhans

Cheryl Kleinhans

Business Support Manager

Credit Management 1 2 3.

 +27 76 337 8404


Clare Rodseth Blue North

Clare Rodseth

Junior Associate

BSc Chemical Engineering (with honours), MSc Chemical Engineering (with distinction).


 Clare Rodseth

Gerald Payne

Platform Owner

Dip Computer Science


Myles Oelofse

Senior Associate

B.Sc Agriculture, M.Sc. Agriculture Development, PhD Agriculture.


Kerry Saywood

Junior Consultant

BSc (Chemistry & Biochemistry); BSc Honours (Polymer Science).


Learn more about the projects our team is working on.