The FruitLook Team sat down with Lize van der Merwe, the owner and director of Veldtology, a company she founded in 2020. With a PhD in Conservation Ecology, Lize specialised in monitoring the effectiveness of environmental management within commercial forestry. She discovered that these principles could be adapted to sustainable agriculture.
We sat down with Lize to discuss how FruitLook supports her in providing farmers with valuable advice on how they can improve the effectiveness of their farms.
FruitLook provides crop producers with an extra layer of information on their fields in the form of near-real-time data on growth, water use, and mineral status. This allows them to evaluate the way they are farming and make more informed decisions when allocating precious natural resources (especially water), thereby saving them time, reducing inputs, and supporting a more sustainable way of farming.
Read the full case study here: