FruitLook Case Study: Supporting Efficient Citrus Production within a Challenging Industry

South Africa is the world’s second-largest citrus exporter, contributing 10% of global citrus exports. External regulations on citrus exports, South Africa’s logistics crisis, the rising input costs for citrus production, as well as extreme climatic events intensified by climate change, are increasing the pressure on the citrus industry of South Africa. It is therefore very important for citrus producers to farm as efficiently as possible with the resources available – making informed decisions on irrigation, fertiliser application and crop management. FruitLook helps citrus farmers achieve these goals to mitigate the effects of the pressing problems facing the citrus industry.

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