The Confronting Climate Change Initiative (CCC) has completed the 2014 fruit and wine industry carbon emissions benchmark reports. The development of industry benchmarks for the carbon-emissions of each major commodity have been a significant milestone for the CCC project. Against these benchmarks, individual businesses can “sense-check” and evaluate their own results. In this way the collective profile of industries can be developed and their performance tracked over time. Benchmarking, however, relies heavily on credible industry-level reporting as well as supporting the identification of opportunities for improvement and best-practice at business-level.